Alternative Energy for the Home

The trend toward homes that are powered by alternative energy sources, ranging from wind turbines and solar collection cells to hydrogen fuel cells and biomass gases, is one that needs to continue into the 21st century and beyond. We have great need of becoming more energy independent, and not having to rely on the supplying of fossil fuels from unstable nations who are often hostile to us and our interests. But even beyond this factor, we as individuals need to get “off the grid” and also stop having to be so reliant on government-lobbying giant oil corporations who, while they are not really involved in any covert conspiracy, nevertheless have a stranglehold on people when it comes to heating their homes (and if not through oil, then heat usually supplied by grid-driven electricity, another stranglehold).

As Remi Wilkinson, Senior Analyst with Carbon Free, puts it, inevitably, the growth of distributed generation will lead to the restructuring of the retail electricity market and the generation, transmission and distribution infrastructure. The power providers may have to diversify their business to make up for revenues lost through household energy microgeneration. She is referring to the conclusions by a group of UK analysts, herself included among them, who call themselves Carbon Free. Carbon Free has been studying the ever-growing trend toward alternative energy-using homes in England and the West. This trend is being driven by ever-more government recommendation and sometimes backing of alternative energy research and development, the rising cost of oil and other fossil fuels, concern about environmental degradation, and desires to be energy independent. Carbon Free concludes that, assuming traditional energy prices remain at their current level or rise, microgeneration (meeting all of one’s home’s energy needs by installing alternative energy technology such as solar panels or wind turbines) will become to home energy supply what the Internet became to home communications and data gathering, and eventually this will have deep effects on the businesses of the existing energy supply companies.

Carbon Free’s analyses also show that energy companies themselves have jumped in on the game and seek to leverage microgeneration to their own advantage for opening up new markets for themselves. Carbon Free cites the example of electricity companies (in the UK) reporting that they are seriously researching and developing ideas for new geothermal energy facilities, as these companies see geothermal energy production as a highly profitable wave of the future. Another conclusion of Carbon Free is that solar energy hot water heating technology is an efficient technology for reducing home water heating costs in the long run, although it is initially quite expensive to install. However, solar power is not yet cost-effective for corporations, as they require too much in the way of specialized plumbing to implement solar energy hot water heating. Lastly, Carbon Free tells us that installing wind turbines is an efficient way of reducing home electricity costs, while also being more independent. However, again this is initially a very expensive thing to have installed, and companies would do well to begin slashing their prices on these devices or they could find themselves losing market share.

Consultants on Alternative Energy

The alternative energy consultants tell us that the transition from the petroleum-driven economy and society will not be a smooth one, on the whole. The amount of new technologies and infrastructures that need to be developed and built is staggering—even as Germany achieves powering 10% of the entire nation through the use of wind turbines and solar arrays, even as corporation after corporation is springing up, helped by various governments’ tax breaks and rebate incentives, to drive forward the alternative energy mission. We have lain dormant on alternative energy on the grand scale for so long that we now have to scramble to play catch-up as access to cheap oil lurks ever closer to being a thing of the past.

Consultants on alternative energy also tell us that we need multilateral, international efforts in concert with one another in the direction of getting away from the heavy—almost total—dependence on fossil fuels. They are poised to become too expensive, burning them is polluting the atmosphere, and digging for them is disrupting the natural environment. We have about 30 years left of reasonably cheap oil and gas—and consultants say that within 20 years beyond that point, we had better be at least 90% independent of them. Unfortunately, at the present time the world is mostly not acting as if this is the case. The thirst for oil is growing, not slaking, and it is growing faster now than it did even in the 1970s.

One of the major problems of transition, the consultants point out, is that higher oil and gas prices stimulate the economy (This flies in the face of what many energy so-called “experts” and many members of the public believe, but the fact is that oil and gas are found and manufactured and transported by huge corporations who employ multitudes of staff workers and contractors; and from their huge profits their stocks remain lucrative on Wall Street.). Alternative, or “green” energy has to become more marketplace friendly, more profitable to investors and would-be employers. Wall Street does not like change; so there is resistance to this much-needed economic transition. It is because of this that many consultants are saying that we need an international, governments-backed initiative put into place; we are told that we cannot expect the new economy to spring forth overnight, all clean and polished and perfected, from the black ashes of the fossil fuel economy phoenix.

It is most imperative that the wealthy, big-production nations such as the US, Japan, Western Europe, and others be the ones to spearhead the effort to get off of the fossil fuel dependence. Smaller, poorer nations are very simply never going to achieve the level of energy production through coal and oil that these nations have—for by the time they would be ready to, the cheap access to the fossil fuels will be gone, and they will never be able to sustain their newly-risen civilizations at that time as we have been able to do. The time for transition from black to green is now.

Advertising: Self Promotion

Self-promotion is similar to spreading the word by any other means but with an artistic approach. If the artistic part were taken out of the equation advertising would look more like barging rather than self-promotion. There are many steps involved in this process. The first step is to collect and create useful content relating to the topic, which is a not an easy job.

In today’s fast paced world owning a website for your business is a must which is not a big deal anymore with so many people available who excel in web designing and also offer a competitive rate. There are many types of technologies involved in the creation of a website, a one page flash website wouldn’t take you places. Intense graphics should be incorporated to catch the eye of the customer. After the creation of website, the website content should be emphasized upon. Writers who expertise in search engine optimization should be raked in so that the page ranks amongst the top pages on Google, Yahoo and Msn. Search engines have become popular universally and your website doing good on them plays a more vital role than getting other kind of references. Hence, efforts should be made on making remarkable progress to bring your website in the hit list. Also, material on the website should be updated frequently to meet the changing needs of the people. Get someone to design a logo for the company and website which is catchy and delivers the right message to the customers.

Other than website content, articles should also be published in newspapers, magazines and online publications especially business oriented emphasizing on ten strong points which describes the best about the business or the product. Online publication will facilitate in providing successful searches to the targeted audience.

The next target method of advertising should be television. Putting a commercial during the prime time will spread the message to a larger crowd. The content of the advertising should be akin to the value of the product. Famous personalities can be roped in to endorse the product, which will not only attract common people but also their fans in buying the product.

From time to time it is essential to review the past work and improving on the mistakes previously committed. Once the previous mistakes are tackled, it wouldn’t hurt to analyze previous milestones, awards, and acquisitions. This increases the chances of running into something that really deserves to be highlighted to the public. The more accomplishments you display to the public the more fan-following your product will get.

Reviewing competitor’s work on a regular basis would prove fruitful. This would also help identify loopholes in your product that have been overlooked before and would provide the key reasons to improve on.

Although this is an old approach, snail mails are also one of the best advertising methods. As it’s a more energy consuming approach, it’s important that you have the addresses of the customers who are really in need of the product. Regular mails containing details about the new development will keep people informed about your company’s products. A more modern approach to this method is collecting e-mail ids of the targeted customers and posting them ads and latest deals. This is a cheaper and less time consuming approach compared to snail mails as you can mass email as many people as you want at any time.

Before releasing any product in the market, product testing should be done by giving out samples among the targeted customers. The feedbacks makes it more clear whether the product is ready to be released in the market or whether changes should be made to make it more appealing to the public. It is recommended to approach sincere friends, acquaintances, partners and clients at first to test your product and then go to the public, as expert advice is more useful.

To make more brownie points, address the customers and clients and appreciate them for their contribution in making the product popular. Send a token of thanks on special occasions like festivals or on accomplishing an important task. Customers can also be thanked by offering special discounts and free gifts. After gaining popularity focus should be on retaining the reputation rather than taking things for granted.

Advertising on Television

Advertisements of products, organizations, and services are generally aired on television. This is be done by buying slots on the airtime from a particular television channel. Price depends on the popularity of the channel, time the commercial is being aired, number of viewers and length of the commercial. Placing a commercial on local channels is more affordable than on national channel where the cost is almost double.

When thinking of placing a commercial on television it is advised that you first understand what audience needs to be reached. Different audiences have different taste, which can be determined by their choice of television show like celebrity talk, cartoons, sports, reality, news, movies, soaps, prime time etc. Prime time is usually from 6 to 7 pm and is the most expensive slot. Following it is the news time at noon or 10-11 pm slots, which are proven to be the most effective time slots for the success of a commercial. More affordable is the 12-4 pm soap time. Always check out with the sales representative for the prices. When advertising on national level, check out an ad agency that usually works on commission basis. It’s highly recommended to negotiate during a re-run of the advertisement and stay away from paying the complete amount.

Compare the prices of different networks and different programs before you place an ad. Another money saving trick is to buy a thirty seconds slot and air commercials of ten to fifteen seconds of length one after the other. This increases the possibility of target viewers seeing the commercial without the cost of re-runs. But this is risky as the pressure of conveying critical information in a short period of time increases. So the commercials should not be so short that the actual message couldn’t be delivered correctly to the audience. Usually a reminder commercial can be of a shorter duration.

Look out for the people who would like to buy a slot that has already been purchased. This can be very tricky as it will be more like a bid for which they will be ready to pay a larger amount sometimes even double because they badly need a slot. This usually happens during the holiday season, which comes in the last quarter of the year around New Years Eve, Thanksgiving holidays and Christmas holidays. Best time of the year to buy slots for commercial is the first and second quarter of the year. Price is usually negotiable during the first quarter as the sales representatives give discounts to advertisers who have spend a lot of money advertising during the holiday season and are trying to recover from it.

If planning to pay for advertising commercials for the whole year check out the discounts that are being offered for advertising round the year. Usually a five percent discount is offered when signing for a six-month time period and ten percent when signing for a twelve-month time period. But do keep in mind to check out exactly when the commercials are being aired because these discounts are usually offered to distract people from this point and the commercials are aired during odd hours and also not during the holiday season.

The very first commercial to go on air was of Bulova Watch Company on WNBC, United States of America on July 1, 1941. And ever since then there have been no stopping and now commercials sell anything that one can ever imagine.

Effective Email Marketing

Email marketing is quickly becoming one of the most popular forms of Internet advertising. This is because there are many distinct advantages to the concept of email marketing. However, email marketing does have some disadvantages as well. In this article we will examine the advantages and disadvantages of email marketing and will also provide some insight into how to plan and execute an effective email marketing campaign.

Email marketing certainly has a set of unique advantages over other types of marketing both online and offline. Perhaps one of the most significant advantages to email marketing is the ability to reach a worldwide audience with minimal effort. It is certainly possible to reach a worldwide audience with other types of advertising but traditional types of advertising such as television, radio and the print media are not nearly as effective for reaching potential customers around the world all at once.

Another major advantage to email marketing is it is extremely affordable. This is significant because there are many other types of marketing, including Internet marketing, which are significantly more expensive than email marketing. The costs associated with email marketing are minimal. Ideally you will already have a list of email recipients who are interested in your products and services so there is no cost associated with obtaining a list of email addresses. Additionally the cost to send out emails is minimal and can be considered part of your regular operating costs. All of these factors already make email marketing extremely cost effective.

However, there is some cost involved in email marketing. Primarily this is the costs associated with writing the advertisements and creating any graphics which will accompany the email advertisements. This will require hiring a writer to write the copy for the advertisement and a designer to create and implements the graphics. The cost of these services will vary pretty widely but in general you will pay more for writers and designers with more experience. This is because these writers and designers are expected to be able to produce a higher quality of work than those with less experience could produce.

The most obvious disadvantage to email marketing is the possibility of having your email marketing viewed as spam. This is a very important problem because it could prove to be quite costly in terms of the profit margin for your business. Each day Internet users are bombarded with unsolicited emails serving as advertisements. This problem has reached epic proportions and the abundance of spam infiltrating the email boxes of innocent Internet users has to be cautious and suspicious about any email they receive which is unsolicited and appears to be promoting a particular product or service.

Emails which contain subject lines or content which appear to be similar to spam may be automatically transferred to a spam email folder by the email system. Emails which are not automatically deleted may be deleted without being opened simply because the recipient does not recognize the sender of the email. Both of these problems can result in essentially wasted time for the business owner because the recipients are not even viewing the emails advertising the products and services offered by the business. Additionally, they may result in complaints being lodged against the company for being a purveyor of spam.

Now that you understand the advantages and disadvantages of email marketing, you might wonder how you can maximize the advantages to use email marketing to your advantage. The most important factor to consider is your email distribution list. This should consist of former customers who have expressed a desire to receive emails with information and advertisements as well as potential customers who have also expressed interest in more information.

The content of the emails should also be carefully considered. They should certainly highlight the products and services you offer but should do so without appearing to be a hard sales pitch. A writer with experience in writing this type of copy should be able to assist you in providing insightful and accurate copy which also entices the reader to find out more about your products and services. Finally your emails should provide the readers with a call to action. This should be a statement urging the reader to take a specific action such as making a purchase or researching a product.

Natural Shampoo Conditioner

If you have gotten to a point where you can not seem to find proper products that you can use for a healthy haircare routine, then you definitely need to look into natural shampoo conditioner. An even better idea would be to search for an organic store where you can come across a wide range of natural products, including superfoods like chia seeds that you can visit whenever you want to. This means that you should look for an online option that is worth your while.

This way, regardless if you need to do some grocery shopping or buy natural haircare products, you know exactly where to look. One of the reasons why you should consider turning to natural shampoo conditioner is the fact that your hair and scalp will benefit from a dramatic change. Returning to the shampoo matter, if you were to choose between the products you can find in regular shops and natural ones, always go with the second option. The deal with the commercial products you find in regular shops is that they are not meant to actually treat the cause of any problems you might have with your hair or scalp.

They are meant to just help with the side effects for a short while. That is why it would be recommended that you look for a natural option because this kind of shampoo or conditioner are designed to actually help you get rid of any problem you might have. Interesting enough, if you were to deal with a dry scalp and dandruff, you can invest in natural haircare products that can help with both issues. This is the best part about these natural products � the fact that they can address more issues at once.

You should also know that if you decide to order other items as well from the same shop, such as chia seeds or even coconut oil, you can really benefit from some amazing advantages. For example, the superfood mentioned earlier is great for getting mineral and vitamins that your body needs. It also provides a large amount of dietary fibre and antioxidants that help you maintain your state of health in the long run. Returning to the shampoo matter, if you were to choose between the products you can find in regular shops and natural ones, always go with the second option.

This is the only way you can guarantee that you will not only get rid of any hair or scalp problems you might have been facing for a while now, but that you also maintain them healthy. One of the reasons why you should consider turning to natural shampoo conditioner is the fact that your hair and scalp will benefit from a dramatic change. Your hair will never look as shiny and amazing as it does when you take care of it using natural products. Take the time to look for an organic shop that can offer you the option of dealing with all your shopping in a few short minutes.